Mengi Yay Announces 47-Meter Yacht Designed by Nuvolari Lenard
Turkish shipyard Mengi Yay is proud to announce the sale of a groundbreaking new 47-meter superyacht, designed by the iconic Italian studio Nuvolari Lenard and engineered by the respected Ginton Naval Architects.
In a deliberate move inspired by the world’s most successful luxury product launches, Mengi Yay is adopting a phased unveiling approach carefully revealing selective details over time.
“We are not launching a yacht we are building a story,” said a spokesperson from
Mengi Yay.
“Just like the world’s most iconic product brands, we are creating anticipation through mystery, elegance, and control.”
Less Is More: A Strategy of Scarcity and Impact
At 47 meters in length, this yacht challenges conventions with her unexpected volume and generous beam — already inspiring the project’s first campaign slogan:
While the yacht’s silhouette and signature lines will be teased through carefully curated sketches, abstract renderings, and select detail images, the full exterior and interior will remain confidential at the moment while some images will be released in the coming months.
About Mengi Yay
Founded in 1964, Mengi Yay is one of Turkey’s most respected shipyards, known for crafting fully custom superyachts with a blend of traditional craftsmanship and cutting-edge innovation. With decades of experience and a strong focus on quality, Mengi Yay continues to push the boundaries of modern yacht building.
About Nuvolari Lenard
Based in Venice, Nuvolari Lenard is one of the world’s leading yacht design studios, responsible for some of the most iconic yachts on the water today. Their work combines Italian elegance with innovative thinking and artistic flair.
About Ginton Naval Architects
Ginton Naval Architects, based in the Netherlands, specialize in the design and engineering of high-performance custom yachts, known for their technical precision and maritime excellence.
For us, the Monaco Yacht Show is not only an exhibition; it is also one of the most valuable platforms where shared passions can be celebrated, new connections can be established, and our brand’s story can be communicated on a global scale. From 24–27 September, visitors are invited to discover the power of Serenissima I, the vision of Virtus Line, and the innovative solutions offered by the NL PLUS series.
